P-air

Branding
Did you know that circulation traffic accounts for 30% of carbon dioxide emissions in major cities?
When using p-air you’ll know where to park and when to park. P-air is the app that offers you smooth and central parking.

The challenge was to create a visual identity that’s easy to understand with a modern and technological feel. The result became a distinct ”P” combined with a custom, modern font.
We also wanted to create recognition from the original Swedish parking signs but with a new vibrant touch.

By using P-air you’ll never have to look for a parking space again!